2021 USPS Holiday Price Increase & What You Need To Know

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usps holiday price increase

The United States Postal Service (USPS) recently announced a temporary holiday price increase which started on October 1st. This planned peak-season price increase affects prices on commercial and retail domestic competitive parcels: Priority Mail Express (PME), Priority Mail (PM), First-Class Package Service (FCPS), Parcel Select, USPS Retail Ground, and Parcel Return Service. The temporary rates will be in effect until December 26th, 2021.

How does this affect The Neighborhood Connection’s mailing prices?

Great news – it doesn’t! The Neighborhood Connection uses standard mail to deliver their clients’ magazines and postcards. This includes high-density mailings as well as saturation mailings. Fortunately, the USPS holiday price increase does not affect standard mail prices or delivery times. This means that our prices will not go up, and delivery times will remain within a few days.

What is Saturation Mail?

Saturation mail is an affordable and easy solution to increase exposure to your real estate business and help your business grow. There are no limitations on the size of your mailing pieces, so you can take advantage of mailing any size magazine and/or postcard!

Saturation mail is very involved in the fact that you need to provide a mailing list as each piece will be addressed to a specific person. Unlike EDDM (Every Door Direct Mail), which is delivered to every household on your chosen route, saturation mail does not require you to hit every mailbox. Instead, you can target more specific demographics, so long as your mail to a large percentage of reach route. This can help you gain more clients by narrowing it down to only individuals who are most likely interested in selling.

For instance, if you’re targeting individuals who are most likely to sell, you’ll want to avoid mailing to households that are rented or apartment complexes.

Since you’re cutting out the waste of who you don’t want to send the mail to, you also don’t have the expense of the product that you’re actually printing to reach the home. Overall, we’re fans of saturation mail to decrease mailing costs and target more effectively.

If you call us at (866) 894-2912, we can explain all of this to you. We can acquire a very effective mailing list for you in your farming neighborhood, keep your postage extremely low, and provide you with a product that keeps you top of mind. Check to see if your exclusive farming area is available!

Danielle Repasky

Danielle Repasky

Dani is a passionate, cross-functional, creative, and results-driven marketing and design professional with over 8 years of experience across multiple platforms including websites, email, mobile applications, and web applications. She is a firm believer that data should drive decisions, but with creativity to support it.

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