Here are some compelling reasons why advertising in December can give you an edge and set you up for success in the coming year.
1. New Year Preparations
Since many homeowners are deciding at year-end to buy or sell in spring, introducing yourself now allows you a chance to develop a relationship and garner an interview to share your secret to their success in 2025.
2. Less Peer Competition
Many agents slow down or stop marketing during the holidays, giving you an edge to stand out in your farm area. See my suggestions below on how to farm in December for some cute ideas!
3. Emotional Connection
The holidays evoke strong emotions tied to home and family. Connecting during this time builds trust and goodwill.
4. Tax Advantages
Some homeowners may need to sell or buy for tax reasons before the year ends. Nothing like a last-minute sale or purchase to end the year right!
5. Spring Market Prep
Walking homeowners through areas to prep their house during the winter for a sale in spring pays off and gives homeowners a jump start on competition.
Bonus: Fun Ways to Reach Out to Homeowners in December:
1. Holiday Card with Market Stats:
Send a festive card with a message like:
“Happy Holidays from Your Neighborhood Real Estate Expert! Curious about what your home is worth this season? Let’s connect!”
2. Seasonal Recipe Postcard:
Share a cozy recipe (like a seasonal cocktail or holiday cookies) and add your contact, call to action, and branding.
3. Home for the Holidays Keepsake:
Drop off a small ornament or pinecone with a tag:
“Thinking of making a move? Let me help you find the perfect place to hang your stockings or birdfeeder next year!”
4. 12 Days of Real Estate Tips:
Email or post daily tips, such as staging advice, holiday curb appeal, or prepping for the spring market.
5. Local Holiday Event Guide:
Provide a guide to festive events in the area with your branding. Add a message:
“Enjoy the season, and when you’re ready to buy or sell, I’m here for you!”
6. Hot Cocoa Delivery:
Deliver hot cocoa kits or packets with a note:
“Warming hearts and homes this holiday season—contact me for all your real estate needs!”
7. Home Sweet Home – Holiday Giveaway:
Host a contest for a holiday wreath or gingerbread house kit, asking for email addresses to enter.
8. Send a Magazine to Your Farm Area:
Include even more info about you, your qualifications, past success, and neighborhood news. Add additional items from the above list!
These efforts show you’re more than just a realtor—you’re a community resource who genuinely cares about the neighborhood.
