Case Study

Michelle Houze | Launch Real Estate

December 1 – December 31, 2019

1702

magazines mailed

52533

ad impressions

221

engagements

420

visitors retargeted

“Insert written testimonial here.”

– Michelle Houze | Launch Real Estate

The Situation

Michelle Houze is Scottsdale born and bred. As a native of the Valley of the Sun, she has a wealth of knowledge to share with her clients and prospects, which makes her an expert in her farming area. Michelle was looking to create a lasting impression within her farming area and become the go-to resource for residents of McCormick Ranch.

The Solution

Our marketing experts helped Michelle create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

Here’s why her campaign was successful:

  • A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  • Clear call to action that includes contact information
  • A FREE $100 gift card for dinner for 2 that entices the recipient to call

Michelle was able to separate herself from the competition by building her own 32-page direct mail magazine available excluvely to her. This enabled her to build a stronger relationship and a heightened reputation in McCormick Ranch. TNC provided a mailing list to ensure that her magazine campaign reached the residents in his exclusive farming territory. Whenever a resident from Michelle’s mailing list visited her website, we tracked them and retargeted them with her online ads to keep her top of mind.

The Magazine

The Digital Ads
The Results

Total Ad Displays
52,533
Visitors Retargeted
420
Engagements
221

Michelle Houze’s campaign had over 420 visitors retargeted and 221 ad engagements. In addition, her online ads had 52,533 impressions throughout Google, Facebook & Instagram, keeping her top of mind with not only her mailing list, but everyone who visited his website that month.

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