Case Study

Michelle Houze

Launch Real Estate

30 Day Case Study

Magazines Mailed
0
Ad Impressions
0
Visitors Retargeted
0
Engagements
0

The Situation

Michelle Houze is Scottsdale born and bred. As a native of the Valley of the Sun, she has a wealth of knowledge to share with her clients and prospects, which makes her an expert in her farming area. Michelle was looking to create a lasting impression within her farming area and become the go-to resource for residents of McCormick Ranch.

The Solution

Our marketing experts helped Michelle Houze and her team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

 

Here’s why their campaign was successful:

  1. A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  2. Clear call to action that includes contact information
  3. A FREE $100 gift card for dinner for 2 that entices the recipient to call

Michelle was able to separate herself from the competition by building her own 32-page direct mail magazine available exclusively to her. This enabled her to build a stronger relationship and a heightened reputation in McCormick Ranch. TNC provided a mailing list to ensure that her magazine campaign reached the residents in her exclusive farming territory. Whenever a resident from Michelle’s mailing list visited her website, we tracked them and retargeted them with her online ads to keep her top of mind.

The Magazine

The Digital Ads

The Results

Total Ad Displays
52,533

 

Visitors Retargeted
420

 

Engagements
221

 

Michelle Houze’s campaign had over 420 visitors retargeted and 221 ad engagements. In addition, her online ads had 52,533 impressions throughout Google, Facebook & Instagram, keeping her top of mind with not only her mailing list – but everyone who visited his website that month as well.

Your Very Own Professional Publication
Mailed to Your Exclusive Farming Area

Instantly gain credibility and respect in your farming neighborhood when you provide value to homeowners with your own personally branded real estate magazine.

32-Page Digest Magazine

Get A PDF Sample Of Our 32-Page Digest-Size Magazine Sent Directly To Your Inbox!

16-Page Custom Magazine

Get a PDF sample of our 16-page large-format magazine sent directly to your inbox!