Having talking points that resonate with sellers and explain why the current buyers market is actually the perfect time to list a home is invaluable. Here is current data and information to help you with listing appointment conversations.
In July 2025, the U.S. housing market shifted decisively toward buyers after years of seller dominance. The numbers tell the story:
• Only 29% of homes are currently selling above asking price
• Homes are sitting on the market for 36 days, 5 days longer than last year
• Listings are up 14%, giving buyers more inventory and negotiating power
At first glance, these statistics might make sellers want to wait for “better times.” But here’s why that thinking could cost a seller thousands—and why listing now might be the smartest move.
Less Competition Means More Opportunity
While listings are up, many potential sellers are sitting on the sidelines waiting for market conditions to “improve.” This hesitation creates a golden window—when fewer sellers are competing, well-priced homes become the obvious choice for motivated buyers who are still actively searching. And those motivated buyers that are searching now are very qualified buyers.
Quality Over Quantity
Today’s buyers aren’t casual browsers. With mortgage rates near 7% and elevated home prices, only serious, financially qualified buyers are house hunting. These motivated purchasers move quickly when they find the right property, often leading to smoother transactions and stronger offers.
The Right Price Still Drives Competition
Even in this shifted market, properly priced homes are receiving multiple offers in many areas. Strategic pricing creates urgency among qualified buyers and can still generate competitive bidding situations for well-positioned properties.
The Numbers Still Favor Sellers
While the headlines focus on buyers gaining power, smart sellers see opportunity. In a market where 71% of homes still sell at or above asking price, where median prices remain at record highs, and where serious, qualified buyers are actively searching, the right property with the right strategy can still command premium results.
Don’t let market headlines convince a seller to wait—the best time to sell is when you’re ready to sell.
