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I came from another area and Del Mar was already saturated with a bunch of rock stars. And when I decided to put this magazine together, I was a little bit of a fish out of the water, a small fish in a big pond. And I threw it out there and… WOW. The perception quickly became that I was the top agent in Del Mar, even if that wasn’t the case. So you have to believe in yourself, take some chances, and spend a little bit of money. It’s like reaping and sowing and it’s amazing.
29 years old, solo agent and I generated $561,691 in GCI in a 1,800 home farm last year! My secret? A 32-page custom magazine and a postcard sent out once a month. The pricing will SHOCK you. I’ve expanded my farm from 1,800 to 7,500 homes this year with 15K mailings going out each month.
