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I came from another area and Del Mar was already saturated with a bunch of rock stars. And when I decided to put this magazine together, I was a little bit of a fish out of the water, a small fish in a big pond. And I threw it out there and… WOW. The perception quickly became that I was the top agent in Del Mar, even if that wasn’t the case. So you have to believe in yourself, take some chances, and spend a little bit of money. It’s like reaping and sowing and it’s amazing.
29 years old, solo agent and I generated $561,691 in GCI in a 1,800 home farm last year! My secret? A 32-page custom magazine and a postcard sent out once a month. The pricing will SHOCK you. I’ve expanded my farm from 1,800 to 7,500 homes this year with 15K mailings going out each month.
Instantly gain credibility and respect in your farming neighborhood when you provide value to homeowners with your own personally branded real estate magazine.