You never knew who came to your website from your mailing… until now! TNC Wired now has an advanced measurement solution able to track and measure the effectiveness of direct mail. In addition, LEADMatch gives you the opportunity to mail to website visitors who came not as a result of your mailing.
Wouldn’t you like to know who visited your website as a result of your mailing?
Behind The Scenes
Website visitors are matched back to postal addresses utilizing the newest and most cutting edge technology. This is accomplished through IP address, device IDs, cookies and a 300+ point match based on online activity.
Example of this technology in action:
You’ll have access to a dashboard that lists each match, their info and their actions on your website.
Our LeadMatch system can be bucketed into two main categories:
- Measurement/Attribution of direct mail
- Building a mailing list of unique website visitors
Yeah sure, it’s a little “Big Brother”, but as marketers, we need this info to get better target leads. There’s never been a better way to get true attribution of direct mail by disclosing who came to the website that was on the mailing list!
LeadMatch Case Study #1
DIRECT MAIL MEASUREMENT & VANITY URLs
Utilize direct mail measurement to attribute the effectiveness of mailers in driving lead generation.
New Driver Lead Gen Form Completes
Client included well-positioned and unique Vanity URL in an effort to capture attribution, to which only 61 recipients navigated.
With LEADMatch technology, Client achieved over 30,000 website visitors who did not visit the vanity URL but were traced back to this mailing via LEADMatch technology and a 6.5% conversion rate.
The vast majority of attributable website visits would not have been recognized without proper Direct Mail Measurement.
LeadMatch Case Study #2
Online Specialty Food Retailer
DIRECT MAIL TARGETING — SHOPPING CART ABANDONMENT
Utilize direct mail to re-engage and encourage new
consumers to complete their purchase.
2,857 abandoned shopping carts identified over a 30-day period
Over 58% of converting consumers that were retargeted completed their purchase within 3 weeks of receiving the mailer
Over 25,000 shopping carts were tracked during the campaign