When the market cools, most agents pull back. The ones who lean into visibility instead are the ones who get remembered when it’s finally time to list.
When the market cools, most agents pull back. The ones who lean into visibility instead are the ones who get remembered when it’s finally time to list.
The U.S. housing market now has 34% more sellers than buyers, inventory is climbing to levels we haven’t seen since 2021, and more than 20% of listings featured price reductions in June. While some agents are pulling back on marketing spend, waiting to see how things shake out, the smartest agents in the business are doing exactly the opposite. They’re doubling down on their farm area marketing—and here’s why you should be too.
