The Concession Conversation Is Back

In today's market, concessions are a tool, not a loss. Knowing how to frame that conversation is what separates good agents from great ones.

Seller concessions have hit a record high in 2026, with nearly half of all U.Seller concessions have hit a record high in 2026, with nearly half of all U.S. home sales now including credits, buydowns, or repair allowances. Agents who understand how to frame the concession conversation early, backed by current data, are the ones protecting their sellers’ bottom line and closing more deals.

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