The U.S. housing market now has 34% more sellers than buyers, inventory is climbing to levels we haven’t seen since 2021, and more than 20% of listings featured price reductions in June. While some agents are pulling back on marketing spend, waiting to see how things shake out, the smartest agents in the business are doing exactly the opposite. They’re doubling down on their farm area marketing—and here’s why you should be too.
Despite economic fluctuations, the housing market remains resilient as we enter the summer selling season. Current conditions present unique opportunities for sellers, with persistently low inventory creating a supply-demand imbalance that often results in competitive offers. Life milestones continue driving housing demand across generations – from career relocations and educational pursuits to retirement transitions and family changes. For those considering a real estate move in 2025, the guidance of a knowledgeable local agent remains invaluable in navigating today’s nuanced market conditions.
