AI can write your content, but it can’t build the trust your farm area is looking for. Here’s why authenticity, especially in print, is what actually wins clients.
Authenticity Beats AI in Marketing
AI can write your content, but it can’t build the trust your farm area is looking for. Here’s why authenticity, especially in print, is what actually wins clients.
Seller concessions have hit a record high in 2026, with nearly half of all U.Seller concessions have hit a record high in 2026, with nearly half of all U.S. home sales now including credits, buydowns, or repair allowances. Agents who understand how to frame the concession conversation early, backed by current data, are the ones protecting their sellers’ bottom line and closing more deals.
Fall brings more than changing leaves—it brings changing mindsets. As families settle into routines and year-end approaches, homeowners start making big decisions about their future. Learn why fall market messaging is your secret weapon for spring success.
So you’ve gotten the call to pitch a prospective seller and sign your next big listing. What can you do to gain the greatest competitive advantage before you walk in the door? Whether you’ve been a real estate agent for decades or just earned your license, these four proven strategies from top-performing agents will help… Continue reading Winning the Listing: How to Impress Sellers
Max Folkers was originally from Iowa and was a Navy Pilot. He became a tech sales agent and after moving to San Diego 16 years ago, he went into the real estate industry. He services the San Diego Bay Park and Del Cerro markets. Recently, he became the number one real estate agent for Re/Max… Continue reading How Max Folkers is Becoming Locally Famous