How Lindsay Dunlap Became 2019 San Diego Association of Realtors Award Winning Agent

I’d like to introduce to you Lindsay Dunlap, one of our many top-performing clients. When Lindsay came to us 3 years ago, she was new to the extremely competitive area of Del Mar, California. Lindsay Dunlap is now considered the TOP agent in Del Mar. Go ahead and listen to her story and how she… Continue reading How Lindsay Dunlap Became 2019 San Diego Association of Realtors Award Winning Agent

Geographic Farming: The Secret To Neighborhood Domination

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I’ll walk you through each step in how to plan and launch a successful geographic farming strategy, from how to choose your target neighborhood to fresh ideas to ensure you’ll be identified as a hyper-local real estate expert. Geographic farming is one of the oldest practices in the real estate industry and also one of… Continue reading Geographic Farming: The Secret To Neighborhood Domination

3 Reasons Homebuyers Are Ready To Purchase in 2020

The coronavirus pandemic — coupled with historically low mortgage rates — is a leading factor as to why homebuyers are ready to purchase a home in the coming year, according to results from LendingTree’s latest survey. The LendingTree surveyed over 1,000 prospective buyers about their plans to jump into the housing market – or not.… Continue reading 3 Reasons Homebuyers Are Ready To Purchase in 2020

Why Community Involvement is Crucial To Becoming The Local Neighborhood Expert

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Prospects want to know you. They want to like you. But most importantly, they want to trust you. No one wants to work with an agent who is totally unknown to them, which is why so many prospecting efforts fail. People want to be confident that they are working with someone who is trustworthy in their… Continue reading Why Community Involvement is Crucial To Becoming The Local Neighborhood Expert

Nurture Relationships in a Meaningful Way with Relevant Content Today

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Agents Need A Quick But Effective Way To Nurture Relationships Within Their Farming Neighborhoods. Branded Magazines With Timely Content Are An Economical And Efficient Solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Continue reading Nurture Relationships in a Meaningful Way with Relevant Content Today

How To Adapt Your Advertising Message During COVID-19

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Things are somewhat uncertain at the moment, but there ARE things you can control, and right now that is the content of your advertising message during COVID-19. When everything settles down from this current situation, it’s the agents that are prepared and focused in the right areas with the right message who will not only… Continue reading How To Adapt Your Advertising Message During COVID-19

Realtors Shouldn’t Cut Ad Budget During Economic Uncertainty

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1. Your Competition Won’t Advertise Most real estate agents will cut costs during economic uncertainty. With competitors cutting their ad budgets, there will be less competition advertising. Stand out from the competition and get your name out there. 2. Tailor Your Message and Make More Sales During a slump in the economy, consumers pull back… Continue reading Realtors Shouldn’t Cut Ad Budget During Economic Uncertainty

Is Direct Mail Dead?

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One of the most common questions we hear: Does direct mail still work? I’ll admit, that’s a fair question. With the internet at our fingertips, you might be wondering if direct mail even has a place in marketing anymore – now that Facebook & Google seem to control everything. But here’s the truth: Direct mail… Continue reading Is Direct Mail Dead?

Make Your Marketing Personal

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Repeat and referral business is the backbone of real estate farming. However, it’s challenging to garner new clients when your past clients and farming neighborhood have forgotten about you. Stay in front of those who matter the most with your own personalized real estate magazine, direct-mailed to your farm on a regular monthly basis.  … Continue reading Make Your Marketing Personal

Common Farming Mistakes (And How To Avoid Them)

Farming is one of the most powerful tactics you can use to target a specific geographic area and become the dominant real estate agent within that area. While it’s easy to master the basics of farming, many fall short by making common farming mistakes. Proper farming will help you generate more leads and establish yourself as the… Continue reading Common Farming Mistakes (And How To Avoid Them)

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