Human to Human (Poodle) Marketing

This is my poodle. This is where Poodle Marketing was born. He passed last July at 17 and left a pretty big hole. But the idea lives on.

Human to Human Marketing is the most powerful strategy a real estate agent can use. Here is why Poodle Marketing might be the smartest thing you do for your business this year.

Stale Listings: What are they and are they back?

While listings may be stale, your marketing approach shouldn't be.

What’s considered ‘stale’ in today’s market would have been perfectly normal just a few years ago. With mortgage rates hitting 7% and inventory up 14.1% year over year, the market is simply returning to historical norms. The agents who adapt their strategies accordingly won’t just survive—they’ll dominate.

Advertising in December, Why it’s Important

A family of three including a man a woman and a child are building a snowman in front of a house

December is the perfect time to stand out as a real estate agent. With many homeowners preparing for the spring market, less competition from peers, and the emotional connection of the holidays, you have a unique opportunity to build relationships, generate trust, and showcase your expertise. Learn how to make the most of this season with creative and impactful marketing ideas!

Why Real Estate Agents Should Advertise Now

In recent years, homebuyers have faced challenges as both mortgage rates and home prices have increased. This squeeze on affordability has limited the purchasing power of many aspiring homeowners. Given that mortgage rates are still in the high 6% range, neither prospective home buyers nor current homeowners are always finding enough reason to move or… Continue reading Why Real Estate Agents Should Advertise Now

Ready To Get Listings And Set Yourself Apart?

Having your own fully custom magazine from The Neighborhood Connection can be a game-changer for real estate professionals looking to set themselves apart in today’s competitive market. Your own custom magazine is an invaluable listing tool in today’s real estate market. Offering to feature a seller’s home on the cover and then mailing your magazine… Continue reading Ready To Get Listings And Set Yourself Apart?

5 BIG Reasons to Be Involved In Community

1. Trust and Credibility: When you actively engage in your farm community, you demonstrate your commitment to the area and its residents. This fosters trust and credibility with sellers and buyers who may prefer to work with agents who are invested in and knowledgeable about the local community. 2. Local Market Knowledge: By actively participating… Continue reading 5 BIG Reasons to Be Involved In Community

When Is The Right Time To Become a Broker?

As a real estate agent when do you decide to get your broker’s license? That all depends on various factors such as your experience, market knowledge, and financial stability. Generally, it’s recommended to gain a few years of experience as a licensed real estate agent before pursuing a broker’s license, as it allows you to… Continue reading When Is The Right Time To Become a Broker?

Ideas For Generating Real Estate Leads

While these ideas to obtain buyers and sellers may seem simple, they are proven to work. The Neighborhood Connection is a proven farming and listing tool. We provide complete customization and exclusivity in your desired farm area to establish you as the expert and go-to realtor. While our average agents’ farm area size is over 4,500… Continue reading Ideas For Generating Real Estate Leads

Print Advertising Is A Very Powerful Media Tool

Print Advertising creates a very strong brand recall. As a real estate agent offering a service, a strong brand recall is of utmost importance in your marketing efforts. Magazines specifically have a very high engagement and are proven a less interruptive ad format. Who reads magazines? The answer is… everyone. Here are some stats that… Continue reading Print Advertising Is A Very Powerful Media Tool

Let’s Talk Farm Area Size

How big should your farm area be? A farm area can be as large as you can manage. A neighborhood, an area of a city, or an entire town all constitute excellent farm areas. And while there is no such thing as too big if you have the right approach, we recommend a minimum of… Continue reading Let’s Talk Farm Area Size

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