The art of pricing right has become the defining skill that separates top-performing agents from those watching their listings sit. Recently homes flew off the market regardless of price, but those days have shifted. Today’s serious, qualified buyers are actively looking—they’re just no longer willing to overpay. Homes priced right are selling within weeks, while overpriced listings languish for months. The difference? Usually just 5-10% in asking price, but the impact on your success is dramatic.
