The U.S. housing market now has 34% more sellers than buyers, inventory is climbing to levels we haven’t seen since 2021, and more than 20% of listings featured price reductions in June. While some agents are pulling back on marketing spend, waiting to see how things shake out, the smartest agents in the business are doing exactly the opposite. They’re doubling down on their farm area marketing—and here’s why you should be too.
The luxury real estate market is evolving in fascinating ways heading into 2025. With luxury home prices outpacing the standard market and high-end buyers showing renewed confidence, top agents need to understand the shifting landscape. Perhaps most notable is the emergence of women as a powerful force in luxury real estate, now owning approximately 15% of high-end properties in the U.S. This demographic shift, combined with the growing demand for multigenerational living spaces and wellness-focused features, creates unique opportunities for agents who can position themselves as experts in these emerging priorities.
