Homeownership is a major step in one’s life, making sure that now’s the time for you is important. If you’re serious about transitioning from renting to owning we’ve compiled a list of criteria that may reaffirm your decision. Plan to Stay Put for the Next Three to Five Years The number of upfront costs and… Continue reading Are You Ready to Buy Your First Home?
I’d like to introduce to you Lindsay Dunlap, one of our many top-performing clients. When Lindsay came to us 3 years ago, she was new to the extremely competitive area of Del Mar, California. Lindsay Dunlap is now considered the TOP agent in Del Mar. Go ahead and listen to her story and how she… Continue reading How Lindsay Dunlap Became 2019 San Diego Association of Realtors Award Winning Agent
I’ll walk you through each step in how to plan and launch a successful geographic farming strategy, from how to choose your target neighborhood to fresh ideas to ensure you’ll be identified as a hyper-local real estate expert. Geographic farming is one of the oldest practices in the real estate industry and also one of… Continue reading Geographic Farming: The Secret To Neighborhood Domination
The coronavirus pandemic — coupled with historically low mortgage rates — is a leading factor as to why homebuyers are ready to purchase a home in the coming year, according to results from LendingTree’s latest survey. The LendingTree surveyed over 1,000 prospective buyers about their plans to jump into the housing market – or not.… Continue reading 3 Reasons Homebuyers Are Ready To Purchase in 2020
Prospects want to know you. They want to like you. But most importantly, they want to trust you. No one wants to work with an agent who is totally unknown to them, which is why so many prospecting efforts fail. People want to be confident that they are working with someone who is trustworthy in their… Continue reading Why Community Involvement is Crucial To Becoming The Local Neighborhood Expert
Agents Need A Quick But Effective Way To Nurture Relationships Within Their Farming Neighborhoods. Branded Magazines With Timely Content Are An Economical And Efficient Solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Continue reading Nurture Relationships in a Meaningful Way with Relevant Content Today
Things are somewhat uncertain at the moment, but there ARE things you can control, and right now that is the content of your advertising message during COVID-19. When everything settles down from this current situation, it’s the agents that are prepared and focused in the right areas with the right message who will not only… Continue reading How To Adapt Your Advertising Message During COVID-19
1. Your Competition Won’t Advertise Most real estate agents will cut costs during economic uncertainty. With competitors cutting their ad budgets, there will be less competition advertising. Stand out from the competition and get your name out there. 2. Tailor Your Message and Make More Sales During a slump in the economy, consumers pull back… Continue reading Realtors Shouldn’t Cut Ad Budget During Economic Uncertainty
One of the most common questions we hear: Does direct mail still work? I’ll admit, that’s a fair question. With the internet at our fingertips, you might be wondering if direct mail even has a place in marketing anymore – now that Facebook & Google seem to control everything. But here’s the truth: Direct mail… Continue reading Is Direct Mail Dead?
Repeat and referral business is the backbone of real estate farming. However, it’s challenging to garner new clients when your past clients and farming neighborhood have forgotten about you. Stay in front of those who matter the most with your own personalized real estate magazine, direct-mailed to your farm on a regular monthly basis. … Continue reading Make Your Marketing Personal