TNC Wired is a six-part program that starts with your direct mailed magazine. TNC Wired is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a mail piece alone, TNC Wired consists of your magazine, the Google ad network, Online Follow-up, Social Media Matching, Call Tracking, and Lead Match.
Here’s How It Works
Your Branded Magazine Is Sent
Your personally branded magazine is mailed to your target market. This tried and true marketing medium will help solidify your brand and reputation through this artfully designed and clearly written marketing message right to your home owner or potential buyer’s mailbox.
Google Network Ads
We build beautiful ads designed to match your magazine campaign and run these ads throughout the Google Ad Network within your farming area. We “accelerate” these ads in an effort to drive as much traffic to your website as possible, to start our online follow-up program for you.
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your magazine follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (call you directly or fill out a form) on your website the first time, you stay in front of them until they do. No leads left behind.
Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Facebook & Instagram Integration
Your website gets assigned a unique tracking code (also known as Pixel) for Facebook. This code is completely invisible and has no impact on how the page looks or how it acts. A visitor of the page gets a unique “cookie” assigned to their browser once Facebook or Instagram identifies them as an active user. When the user logs into Facebook or Instagram, they will be shown an ad for you right in their Newsfeed, where they’re more likely to interact and view the ad.
We take your mailing list and MATCH each name with their Facebook or Instagram user accounts. Now your target market will not only receive the magazine but will simultaneously be delivered the SAME message on their Facebook feed, even before they see you in their mailbox!
We are able to achieve a 40% to 60% match rate with your list.
Social Matching Allows You To:
- Maximize the use of your mailing list.
- Help the people from your list familiarize themselves with your brand before the magazine hits.
- Generate thousands of additional social impressions when you show your audience online ads, even without the need of them visiting your page first!
80% of sales are made between the 8th and 12th contact. Social Match allows you to reach interested prospects at yet another activation point.
Being constantly present in a person’s online experience is the key to success with online marketing.
Don’t Take Our Word For It
Here’s what the experts have to say
“People are seeing the magazine, they're seeing the social media ads, they link the two together and that's when the magic happens. And, we love having those front and back covers that we can dangle out there to sellers to say... 'If you work with us, we can get you on the front cover of this magazine.' The results that we've had from the magazine have been amazing! We're averaging a listing per month.”Kyle WhisselWhissel Realty
“The Neighborhood Connection has been essential to the success of my marketing and helped me establish my service as a strong brand in the community. Having the ability each month to switch up the front and back covers helps keep my marketing fresh and allows me to strategize featuring specific listings that I know are reaching my target audience. In addition to this, my consistent presence and recognition provided by TNC has led to calls from direct buyers and new listings that have helped create even more connections in my career.”Lindsay DunlapCompass
“By issue #6, I got a call for a 2.3 million dollar listing. And since then, I've gotten a couple multi-million dollar listings from this magazine.”Todd ArmstrongPacific Sothebys International Realty
“The Neighborhood Connection has been a great marketing tool for us in the downtown market. We've gone from designing multiple postcards per month to just sending TNC on a monthly basis with some intermittent postcards. We've actually gone on listings appointments for high end properties and have had them ask us if they could be on the cover of TNC. The design team has made the process very easy and the leadership team has brought some great ideas and partnerships to the table. I couldn't be happier with the team at TNC.”Chad DanneckerWelcome To San Diego