Remain top of mind… if you aren’t, someone else is.
Do you feel the need to advertise your real estate business and launch marketing campaigns only when the market is slow?
If you answered yes to that question – I want to tell you why that’s a poor mindset.
5 Reasons To Continue Advertising When The Market Is Hot
1. You have the cash flow to support a strong and effective campaign
When the market is hot and you’re closing deal after deal – you’ve got the cash to market yourself in the most effective way possible. If you’re looking to expand your farm, farm a new area, or even take over a competitor’s farm – you have the means to do it.
2. Removal of unnecessary pressure to produce
When you have a strong client base, it removes the unnecessary pressure of “this campaign MUST produce X amount of listings.” When you’re too focused on the end result, you tend to lose sight of the path that gets you there in the first place.
3. Advertising works in cycles
It takes time before a prospect is ready to buy or sell. Advertising doesn’t typically make prospects want to buy or sell if they aren’t ready to. It’s a game of timing. That’s why we see the same commercials and hear the same radio ads throughout the day. It’s all about brand awareness. This brings me to my next point.
4. Investing in your company’s future ensures that you will have a future
Don’t be forgotten when the dust settles. The key to staying top of mind is being consistent in your marketing efforts. Whether you are running Facebook ads, sending out postcards, or even sending out your own branded real estate magazine, you must continue to do so even when the market is hot. If you want prospects to think of you before your competitors when it comes time to buy or sell a house, you need to continue advertising when times are good.
5. If you wait until your pipeline is thin – you won’t have the ability to advertise properly
When the market cools down – and it will – are you going to be the go-to agent? The goal of advertising is to increase brand awareness and make a measurable connection with prospects. If you wait to advertise until you think you need to – it’s already too late. Because your competitor who continued to advertise when the market was hot, remains top of mind.
No matter how you look at it, a real estate agent needs to promote themselves. They need to advertise to remain successful. Investing in your company’s future ensures that you will have a future.
If you wait until you are struggling you won’t have the ability to advertise properly.
Your goal is to always remain at the forefront of your prospect’s mind… because if you aren’t, someone else is.