Case Study

Lindsay Dunlap | Compass

September 1 – September 30, 2019

3589

magazines mailed

33131

ad impressions

156

engagements

5100

visitors retargeted

“As soon as the magazine came out, I had at least 6 phone calls and messages saying they would love to get a copy of the book. They gave me their name, address, and number. Quickly I discovered that not only was the magazine useful for people by recognizing who I am and what I’m selling but also the content they’re actually reading is valuable.”

– Lindsay Dunlap | Compass

The Situation

Lindsay Dunlap is a San Diego native who began her real estate career in 2007 with a top producing team in Mission Hills. With an aspiration to sell extraordinary luxury and coastal homes, she relocated her business to Del Mar in 2015. Lindsay Partnered with Compass in April of 2018 and leads a team of seasoned agents in Del Mar, where she thrives on professional ethics and integrity. Lindsay was looking to create a stronger relationship with her farming area in Del Mar, build credibility, separate herself from her competition and take her business to the next level.

The Solution

Our marketing experts helped Lindsay Dunlap and her team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

Here’s why their campaign was successful:

  • A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  • Clear call to action that includes contact information
  • A hassle-free “Concierge Service” enticing the prospect to engage

Lindsay was able to separate herself from the competition by building her own 32-page direct mail magazine available excluvely to her. This enabled her to build a stronger relationship and a heightened reputation amongst Del Mar, CA. TNC provided a mailing list to ensure that her magazine campaign reached the residents in her exclusive farming territory. Whenever a resident from Lindsay’s mailing list visited her website, we tracked them and retargeted them with her online ads to keep her top of mind.

The Magazine

The Digital Ads
The Results

Total Ad Displays
33,131
Visitors Retargeted
5,100
Engagements
156

Lindsay Dunlap’s campaign had over 5,100 visitors retargeted and 156 ad engagements. In addition, her online ads had 33,131 impressions throughout Google, Facebook & Instagram, keeping her top of mind with not only her mailing list, but everyone who visited her website that month.

Linday averages a listing per month from her magazine that she can identify. Additionally, she is consistently being recognized by residents in her farm – keeping her top of mind when her prospects are ready to sell.

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