Case Study

Lindsay Dunlap

Compass

30 Day Case Study

Magazines Mailed
0
Ad Impressions
0
Visitors Retargeted
0
Engagements
0
“I came from another area and Del Mar was already saturated with a bunch of rock stars. And when I decided to put this magazine together, I was a little bit of a fish out of the water; a small fish in a big pond. And I threw it out there and… WOW. The perception quickly became that I was the top agent in Del Mar, even if that wasn’t the case. So you have to believe in yourself, take some chances, and spend a little bit of money. It’s like reaping and sowing and it’s amazing.”
Dunlap,Lindsay-12
Lindsay Dunlap
Compass

The Situation

Lindsay Dunlap is a San Diego native who began her real estate career in 2007 with a top producing team in Mission Hills. With an aspiration to sell extraordinary luxury and coastal homes, she relocated her business to Del Mar in 2015. Lindsay Partnered with Compass in April of 2018 and leads a team of seasoned agents in Del Mar, where she thrives on professional ethics and integrity. Lindsay was looking to create a stronger relationship with her farming area in Del Mar, build credibility, separate herself from her competition and take her business to the next level.

The Solution

Our marketing experts helped Lindsay Dunlap and her team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

 

Here’s why their campaign was successful:

  1. A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  2. Clear call to action that includes contact information
  3. A hassle-free “Concierge Service” enticing the prospect to engage

Lindsay was able to separate herself from the competition by building her own 32-page direct mail magazine available excluvely to her. This enabled her to build a stronger relationship and a heightened reputation amongst Del Mar, CA. TNC provided a mailing list to ensure that her magazine campaign reached the residents in her exclusive farming territory. Whenever a resident from Lindsay’s mailing list visited her website, we tracked them and retargeted them with her online ads to keep her top of mind.

The Magazine

The Digital Ads

The Results

Total Ad Displays
33,131

 

Visitors Retargeted
5,100

 

Engagements
156

 

Lindsay Dunlap’s campaign had over 5,100 visitors retargeted and 156 ad engagements. In addition, her online ads had 33,131 impressions throughout Google, Facebook & Instagram, keeping her top of mind with not only her mailing list but everyone who visited her website that month.

 

Lindsay averages a listing per month from her magazine that she can identify. Additionally, she is consistently being recognized by residents in her farm – keeping her top of mind when her prospects are ready to sell.

Your Very Own Professional Publication
Mailed to Your Exclusive Farming Area

Instantly gain credibility and respect in your farming neighborhood when you provide value to homeowners with your own personally branded real estate magazine.

32-Page Digest Magazine

Get A PDF Sample Of Our 32-Page Digest-Size Magazine Sent Directly To Your Inbox!

16-Page Custom Magazine

Get a PDF sample of our 16-page large-format magazine sent directly to your inbox!