Over the last 9 years, Mike Domer sold 50% of all the homes sold in Scottsdale over $8 million. His contacts, connections and long-time relationships make his contact list invaluable in marketing luxury homes in Arizona. However, Mike was looking to create an even stronger relationship with his Scottsdale farming area, making sure no prospect fell through the cracks.
Our marketing experts helped Mike Domer and his team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.
Here’s why their campaign was successful:
Mike was able to separate himself from the competition by building his own 32-page direct mail magazine available exclusively to him. This enabled him to build a stronger relationship and a heightened reputation amongst Scottsdale, AZ residents. TNC provided a mailing list to ensure that his magazine campaign reached the residents in his exclusive farming territory. Whenever a resident from Mike’s mailing list visited his website, we tracked them and retargeted them with his online ads to keep him top of mind.
Total Ad Displays
137,532
Visitors Retargeted
3,200
Engagements
195
Mike Domer’s campaign had over 3,200 visitors retargeted and 195 ad engagements. In addition, his online ads had 137,532 impressions throughout Google, Facebook & Instagram, keeping him top of mind with not only his mailing list but everyone who visited his website that month.
Mike averages a listing per month from his magazine that he can identify. Additionally, he is consistently being recognized by residents in his farm – keeping him top of mind when his prospects are ready to sell.
Instantly gain credibility and respect in your farming neighborhood when you provide value to homeowners with your own personally branded real estate magazine.
