Case Study

Mike Domer | Walt Danley Christie’s Intl Real Estate

November 1 – November 30, 2019

7967

magazines mailed

137532

ad impressions

195

engagements

3200

visitors retargeted

“Insert written testimonial here.”

– Mike Domer

The Situation

Over the last 9 years, Mike Domer sold 50% of all the homes sold in Scottsdale over $8 million. His contacts, connections and long-time relationships make his contact list invaluable in marketing luxury homes in Arizona. However, Mike was looking to create an even stronger relationship with his Scottsdale farming area, making sure no prospect fell through the cracks.

The Solution

Our marketing experts helped Mike Domer create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

Here’s why his campaign was successful:

  • A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  • Clear call to action that includes contact information
  • Outstanding 5 star reviews to entice the recipient to call

Mike was able to separate himself from the competition by building his own 32-page direct mail magazine available excluvely to him. This enabled him to build a stronger relationship and a heightened reputation amongst Scottsdale, AZ residents. TNC provided a mailing list to ensure that his magazine campaign reached the residents in his exclusive farming territory. Whenever a resident from Mike’s mailing list visited his website, we tracked them and retargeted them with his online ads to keep him top of mind.

The Magazine

The Digital Ads
The Results

Total Ad Displays
137,532
Visitors Retargeted
3,200
Engagements
195

Mike Domer’s campaign had over 3,200 visitors retargeted and 195 ad engagements. In addition, his online ads had 137,532 impressions throughout Google, Facebook & Instagram, keeping him top of mind with not only his mailing list, but everyone who visited his website that month.

Mike averages a listing per month from his magazine that he can identify. Additionally, he is consistently being recognized by residents in his farm – keeping him top of mind when his prospects are ready to sell.

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