Case Study

Patrick Mercer

Keller Williams Luxury International

30 Day Case Study

Magazines Mailed
0
Ad Impressions
0
Visitors Retargeted
0
Engagements
0
“29 years old, solo agent and I generated $561,691 in GCI in a 1,800 home farm last year! My secret? A 32-page custom magazine and postcard sent out once a month. The pricing will SHOCK you. I’ve expanded my farm from 1,800 to 7,500 homes this year with 15K mailings going out each month.”
Patrick-Mercer-250
Patrick Mercer
Keller Williams Luxury International

The Situation

Patrick Mercer was just starting to establish himself in the community and was looking for a way to make his brand stick throughout the Kensington, Normal Heights, and University Heights neighborhoods of San Diego, CA.

The Solution

Our marketing experts helped Patrick Mercer and his team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

 

Here’s why their campaign was successful:

  1. A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  2. Clear call to action that includes contact information
  3. A FREE $50 or $100 gift card to a local restaurant that entices the recipient to engage

TNC provided a mailing list to ensure that their magazine campaign reached the residents in his exclusive mailing territory. His real estate magazine was sent to single-family dwelling units. Whenever a resident from Patrick’s mailing list visited his website, we tracked them and retargeted them with his online ads to keep him top of mind.

The Magazine

The Digital Ads

The Results

Total Ad Displays
30,328

 

Visitors Retargeted
690

 

Engagements
42

 

Patrick Mercer’s campaign had over 600 visitors retargeted, and 42 engagements. In addition, his online ads had 30,328 impressions throughout Google, Facebook & Instagram, keeping him top of mind with not only his mailing list but everyone who visited his website that month.

Your Very Own Professional Publication
Mailed to Your Exclusive Farming Area

Instantly gain credibility and respect in your farming neighborhood when you provide value to homeowners with your own personally branded real estate magazine.

32-Page Digest Magazine

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16-Page Custom Magazine

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