Case Study

Scott Voak | Pacific Sotheby’s International Realty

October 1 – October 31, 2019

7576

magazines mailed

37446

ad impressions

66

engagements

1500

visitors retargeted

“The Neighborhood Connection provides a very professional impression that other agents can’t match. It’s getting a lot of recognition and I am going on more appointments where I’ve never met the seller and they aren’t even calling anyone else to interview.
The TNC team does all the heavy lifting of putting this together and providing content when I am short. They work with me to get my portion done each month and the result is superior presentation that helps build a high-end image in my neighborhood”

– Scott Voak | Pacific Sotheby’s International Realty

The Situation

Scott Voak partnered with Pacific Sotheby’s International Realty as its Managing Partner for San Diego’s Inland Corridor in 2013. As such, he was dedicated to finding all of the top tools available locally to help him become the go-to agent in his farm and help his clients succeed. Scott was looking to create a stronger relationship with his farming area, build credibility, separate himself from his competition and take his business to the next level.

The Solution

Our marketing experts helped Scott Voak and his team create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

Here’s why their campaign was successful:

  • A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  • Clear call to action that includes contact information
  • A FREE offer that entices the recipient to call

Scott was able to separate himself from the competition by building his own 32-page direct mail magazine available excluvely to him. This enabled him to build a stronger relationship and a heightened reputation amongst his farming neighborhood. TNC provided a mailing list to ensure that his magazine campaign reached the residents in his exclusive farming territory. His real estate magazine was sent to homeowners within his farming area. Whenever a resident from Scott’s mailing list visited his website, we tracked them and retargeted them with his online ads to keep him top of mind.

The Magazine

The Digital Ads
The Results

Total Ad Displays
37,446
Visitors Retargeted
1,500
Engagements
66

Scott Voak’s campaign had over 1,500 visitors retargeted and 66 ad engagements. In addition, his online ads had 37,446 impressions throughout Google, Facebook & Instagram, keeping him top of mind with not only his mailing list, but everyone who visited his website that month.

Scott averages a listing per month from his magazine that he can identify. Additionally, he is consistently being recognized by residents in his farm – keeping him top of mind when his prospects are ready to sell.

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