Case Study

Todd & Kelly Miller | Keller Williams

June 1 – June 30, 2019

14039

magazines mailed

63198

ad impressions

175

engagements

2000

visitors retargeted

“Insert written testimonial here.”

– Todd Miller | Keller Williams

The Situation

Kelley & Todd Miller have been one of the top real estate partnerships in Los Angeles throughout the past decade. Having sold hundreds of homes, condos, income properties and new construction projects, they are true real estate experts. The Millers have been ranked in the top 1% of the nation and have been the #1 Agents in Culver City for five years in a row. As such, Todd and Kelly were looking to create a stronger relationship with their LA farming areas, build credibility, separate themselves from their competition and take their family business to the next level.

The Solution

Our marketing experts helped Tod and Kelly create the perfect realtor marketing campaign using TNC’s 32-page magazine and TNC Wired! This combined a realtor magazine with matching automatic online ads throughout Google, Facebook & Instagram.

Here’s why their campaign was successful:

  • A professionally produced magazine with ample space to provide market updates, helpful home tips, and local community discounts
  • Clear call to action that includes contact information
  • A complimentary dinner for 2 that entices the recipient to call

Todd and Kelly were able to separate themselves from the competition by building their own 32-page direct mail magazine available excluvely to them. This enabled them to build a stronger relationship and a heightened reputation amongst Los Angeles residents. TNC provided a mailing list to ensure that their magazine campaign reached the residents in their exclusive farming territories. Whenever a resident from Todd and Kelly’s mailing list visited their website, we tracked them and retargeted them with their online ads to keep them top of mind.

The Magazine

The Digital Ads
The Results

Total Ad Displays
63,198
Visitors Retargeted
2,000
Engagements
175

Todd and Kelly Miller’s campaign had over 2,000 visitors retargeted and 175 ad engagements. In addition, their online ads had 63,198 impressions throughout Google, Facebook & Instagram, keeping them top of mind with not only their mailing list, but everyone who visited their website that month.

Todd and Kelly average a listing per month from their magazine that they can identify. Additionally, they are consistently being recognized by residents in their farm – keeping them top of mind when their prospects are ready to sell.

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