While some industries saw a decline in business since the introduction of COVID, new print magazines nearly doubled in 2021. If the pandemic has taught us one thing, it’s that we have more time. More time to flip through glossy magazines, that is!
There were 122 new print magazine launches in 2021, representing a strong incline from the 60 that launched in 2020. This data comes from Samir Husni, founder of the University of Mississippi’s Magazine Innovation Center at the School of Journalism and New Media, who is widely known as “Mr. Magazine.”
The new launches are overwhelmingly niche-oriented, with low frequencies — quarterly or bi-monthly — and are successful. “If there’s one word that sums up the recent crop of magazines it’s individualism,” said Husni, who has been tracking magazine launches annually for 43 years.
Some of these new print magazine launches are coming from familiar faces. Alan Katz, the former publisher of magazines such as New York, Interview, and Vanity Fair, recently launched “The Mountains,” a luxury lifestyle magazine targeting people who live in the New York neighborhoods of Catskills and the Berkshires.
What does it all mean?
“It’s showing that people are sick and tired of the virtual life — print magazines are something to hold, something to feel close to. There’s nothing closer in media than owning and feeling a paper magazine in your hands,” said Husni.
“Magazines are like the movies”, Husni said. “Both offer not just content, but an experience.”
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