Staying top of mind is crucial to becoming the go-to real estate agent in your farm. Prospects are most likely to recommend a real estate agent that they know and trust. Gain trust in your community by following these 5 tips to become the go-to agent in your farm.
The purpose of a real estate event is to, in some way, help or educate buyers, sellers, renters, or homeowners on a housing-related topic. A community event, on the other hand, doesn’t necessarily have anything to do with real estate; it simply provides you with an opportunity to reach out and interact with other members of your community and to have them mingle with each other.
There are endless opportunities for community events, from hosting an Easter egg hunt at your office to organizing a charity dinner or 5K run to raise funds for a good cause. It may be appropriate to share your contact information or branded goodies and giveaways at some events to help attendees remember you and the occasion.
Some of the most trying days as a real estate agent prove to be great lessons we can share with our clients. Talking about common real estate pitfalls makes your buyers smarter, giving them a smoother browsing experience and qualifying them to work with you.
Social media is the perfect outlet for this. If you have a blog, consider writing articles about home-buying tips, and use social media to promote them. Perhaps you can tweet a “Real Estate Fact of the Day,” hashtagging #realestate while you’re at it.
Postcards and Magazines
While sending postcards or your own customized magazine costs money, you will see a return on investment if you send out quality pieces. Magazines provide you with ample space to include information that grabs the reader’s attention, such as upcoming community events, recent home sales, a new restaurant promotion, a giveaway, your bio and of course your personal information. Postcards need to also catch the eye of the person going through the mail. Use bold fonts, bright colors, and easy to read infographics and contact information. Try not to overload the postcard with too much content, but also don’t make it too plain.
Choose a block or two in your farm each weekend and knock on doors. Introduce yourself, get to know the homeowners, and have a business card available to leave with them. If they’re not home, consider leaving a door hanger with your information. If you do get the chance to speak to someone at the door, have them write down their email so you can add them to your email list and CRM. Following up with them is crucial. A few days after, write an email to say that you enjoyed meeting them, and let them know they’re welcome to contact you for any questions they have. This will help establish you as the neighborhood expert.
Signs and Advertisements
We’ve all seen the real estate agent who has their face on every park bench. Some people think it does nothing, but advertising and getting your face and brand out to the public can never hurt. While it does cost money, as with the custom magazines and postcards, you will see a return on your investment. Name and face recognition are crucial when trying to be visible in your farm.