Prospects want to know you. They want to like you. But most importantly, they want to trust you.
No one wants to work with an agent who is totally unknown to them, which is why so many prospecting efforts fail.
People want to be confident that they are working with someone who is trustworthy in their community and who will deliver on their promises, which is especially true for high-stakes transactions such as real estate. You must become a local neighborhood expert.
So how do you earn the trust of potential clients in your community? Volunteer with charities. Donate your time. Attend local events. Partner with small businesses. Do things that not only benefit you but the prospects that you are hoping to work with.
When you get involved with the community through various efforts, you affect the lives of the people in your community.
Become the ‘Google’ for your community.
You want to be known as the “mayor” of your community when you’re a real estate agent. People want to do business with people that they feel a connection with and want to reward others who add value to their lives.
Aim to become that vital resource that prospects can reach out to for things they really want.
- What kind of local businesses are in the community?
- What’s the proximity to schools and playgrounds?
- Are there hiking trails in the area?
- Is this a good place to raise children?
Strive to be the ‘Google‘ for your community. Make prospects aware that you are the local neighborhood expert that they can come to with their most pressing questions.
Make real-world connections and become a vocal advocate.
Top-producing real estate agents are often very active and vocal advocates for the communities they live in and/or farm in.
It’s important to get out into the community you serve and to network. Attend parades, bring food to block parties, sponsor local events, join social clubs. Get your face out there and become familiar with the residents living within your community.
Make strong connections that people will remember and you’ll be more likely to win business in the future.
Keep prospects informed about their community.
Of course, all that networking takes up a lot of time. It’s important to find ways to follow up with automated systems that keep you top of mind while also adding value to your prospects’ lives.
You can connect effectively on a regular basis through social media, email, and postcards. By updating your prospects about what is going on in the community monthly, you’re branding yourself as the local neighborhood expert.
But that, too, can take up a lot of time for busy agents.
We have created something that will bring you all of the benefits of being the local expert, without all the headaches.
It’s called The Neighborhood Connection Magazine.
TNC is a hyperlocal direct-mail magazine that is branded to you and/or your team. It’s jam-packed with relevant events and information from your community, market reports, YOUR listings, homeowner resources, and more.
Oh, and did we mention mailing rights? When you claim your neighborhood, you’ll be the ONLY real estate agent able to mail the TNC magazine within your claimed farm.
At the end of the day, there’s no single way to become the go-to agent in your community. But when you focus on providing value and connecting with your clients, you’re far more likely to find success.
Don’t take our word for it. See what SDAR Realtor of the Year, Lindsay Dunlap, has to say about community involvement and our magazine!