The US housing market has been keeping strong as far as demand is considered due to the record-low mortgage rates and shortage of inventory over the last year. Home prices have been surging and breaking new records consistently. However, economists say that the market cooled off a bit in July and may continue to cool. What does this mean for buyers and sellers? Here’s what you should be telling your farm area.
“How much would you sell your home for?”
Everyone wants to know how much their home is worth right now and if it’s worth selling while it’s a hot sellers market. Using strong calls to action such as, “How much would you sell your home for?” can encourage homeowners in your farm to reach out even if they weren’t necessarily planning on selling. You can also ask homeowners, “Have we met?” to engage in a more thoughtful approach.
“Interest rates are poised to rise.”
Interest rates have dropped back down closer to the record lows we saw in January after a short period of increase. However, many experts are forecasting that rates will rise by the end of 2021. Today’s mortgage interest rates are still low when you compare them to the mortgage rate history. Let your farm know that those who are looking to buy or refinance still have a chance to lock in these historically low rates before they rise again.
“There’s an above average buyer demand.”
The number of buyers looking at a listing can determine how many offers a home gets and how quickly it sells. The more buyers looking at a home, the better for the seller. Let your farm know that hiring a realtor ensures their home has the best exposure and is priced correctly to encourage multiple bidders.
The Neighborhood Connection is committed to helping your real estate business thrive. Through our direct marketing services, we can support you in getting your message out so you can continue telling your farm area about important market updates. Your audience will value your commitment to the community and remember you when they’re ready to buy or sell.
