Why Real Estate Agents Should Advertise Now

In recent years, homebuyers have faced challenges as both mortgage rates and home prices have increased. This squeeze on affordability has limited the purchasing power of many aspiring homeowners. Given that mortgage rates are still in the high 6% range, neither prospective home buyers nor current homeowners are always finding enough reason to move or refinance. Nevertheless, a key turning point is on the horizon, with experts widely agreeing that the Federal Reserve will begin rate cuts this fall, with expectations for two cuts in 2024.

While the broader trends provide valuable context, it’s important to recognize that average mortgage rates are just a benchmark. Borrowers with healthy credit profiles and strong finances often get mortgage rates well below the industry norm.

Why is now the perfect time for real estate agents to ramp up their advertising efforts?

Establish Relationships Now for Future Success

By advertising now, real estate agents can start building relationships with potential buyers and sellers. Establishing these connections early is crucial. When the market shifts and rates eventually drop, these potential clients will already know and trust you as their go-to real estate expert.

Position Yourself as the Expert

Advertising during this period also positions you as an industry expert who is proactive and knowledgeable about market trends. When rates go down, you’ll already be seen as the real estate professional who has been there, providing valuable insights and guidance through the ups and downs.

Generate Listings and Purchases Now

Even with higher mortgage rates, there are always buyers and sellers in the market. By maintaining a strong advertising presence, you can continue to generate listings and purchases. Highlighting the benefits of buying or selling now, despite the current rates, can attract clients who are ready to make a move.

Leverage Healthy Credit Profiles

It’s also worth noting that not all borrowers are impacted equally by average mortgage rates. Those with healthy credit profiles and strong finances can often secure rates well below the industry norm. By targeting these individuals in your advertising, you can tap into a segment of the market that remains active and engaged.


In the world of real estate, timing and relationships are everything. By advertising now, you’re not just looking for immediate transactions; you’re laying the groundwork for future success. As rates drop, the relationships you build today will turn into tomorrow’s clients, solidifying your reputation as the expert real estate agent to call. Don’t wait—start building those connections now and watch your business thrive.

Mickey Tietz

Mickey Tietz

Mickey Tietz, CEO of The Neighborhood Connection, is on a mission to assist real estate agents in dominating their farms and growing their professional and personal brands. She has a unique background in print, advertising, real estate, leadership, strategic planning, and business development. Mickey has a passion and enthusiasm for helping others. She has sat on the Board of Realtors and volunteered at military relief and animal rescues. As a daughter of a career military father, she has lived and traveled across the United States and abroad extensively.

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