3 Reasons Homebuyers Are Ready To Purchase in 2020

The coronavirus pandemic — coupled with historically low mortgage rates — is a leading factor as to why homebuyers are ready to purchase a home in the coming year, according to results from LendingTree’s latest survey. The LendingTree surveyed over 1,000 prospective buyers about their plans to jump into the housing market – or not.… Continue reading 3 Reasons Homebuyers Are Ready To Purchase in 2020

Why Community Involvement is Crucial To Becoming The Local Neighborhood Expert

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Prospects want to know you. They want to like you. But most importantly, they want to trust you. No one wants to work with an agent who is totally unknown to them, which is why so many prospecting efforts fail. People want to be confident that they are working with someone who is trustworthy in their… Continue reading Why Community Involvement is Crucial To Becoming The Local Neighborhood Expert

Nurture Relationships in a Meaningful Way with Relevant Content Today

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Agents Need A Quick But Effective Way To Nurture Relationships Within Their Farming Neighborhoods. Branded Magazines With Timely Content Are An Economical And Efficient Solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Continue reading Nurture Relationships in a Meaningful Way with Relevant Content Today

How To Adapt Your Advertising Message During COVID-19

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Things are somewhat uncertain at the moment, but there ARE things you can control, and right now that is the content of your advertising message during COVID-19. When everything settles down from this current situation, it’s the agents that are prepared and focused in the right areas with the right message who will not only… Continue reading How To Adapt Your Advertising Message During COVID-19

Realtors Shouldn’t Cut Ad Budget During Economic Uncertainty

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1. Your Competition Won’t Advertise Most real estate agents will cut costs during economic uncertainty. With competitors cutting their ad budgets, there will be less competition advertising. Stand out from the competition and get your name out there. 2. Tailor Your Message and Make More Sales During a slump in the economy, consumers pull back… Continue reading Realtors Shouldn’t Cut Ad Budget During Economic Uncertainty

Is Direct Mail Dead?

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One of the most common questions we hear: Does direct mail still work? I’ll admit, that’s a fair question. With the internet at our fingertips, you might be wondering if direct mail even has a place in marketing anymore – now that Facebook & Google seem to control everything. But here’s the truth: Direct mail… Continue reading Is Direct Mail Dead?

Make Your Marketing Personal

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Repeat and referral business is the backbone of real estate farming. However, it’s challenging to garner new clients when your past clients and farming neighborhood have forgotten about you. Stay in front of those who matter the most with your own personalized real estate magazine, direct-mailed to your farm on a regular monthly basis.  … Continue reading Make Your Marketing Personal

Common Farming Mistakes (And How To Avoid Them)

Farming is one of the most powerful tactics you can use to target a specific geographic area and become the dominant real estate agent within that area. While it’s easy to master the basics of farming, many fall short by making common farming mistakes. Proper farming will help you generate more leads and establish yourself as the… Continue reading Common Farming Mistakes (And How To Avoid Them)

How To Be Successful In Geographic Farming

geographic farm

Geographic farming is the most powerful way to grow and maintain a thriving business in real estate. Farming allows you to establish your brand and centralize your listings and sales in one geographic area. To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint. The key to… Continue reading How To Be Successful In Geographic Farming

How To Turn Prospects Into Referral Sources

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Most people only think about lead generation when they hear ‘real estate farming’. I mean, it makes sense. The whole idea behind farming is to close more deals and turn prospects into referrals. But if you’re not concentrating on relationships exceeding those initial deals, you’re missing out on a lot of potential deals in the… Continue reading How To Turn Prospects Into Referral Sources

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